How the Voting Information Project Works

The Voting Information Project (VIP), an initiative of The Pew Charitable Trusts, in partnership with Google and the states, ensures that Americans can easily find answers to important elections questions—such as, "Where is my polling place?" "What's on my ballot?" and "How do I navigate the voting process?—where they look for it most: online. Although the official information that voters access is delivered in a simple, easy-to-understand way, the work involved in making sure it is complete, up-to-date, and accurate is complex. Pew has created an infographic that illustrates the VIP process, providing an in-depth look at the four-step method of standardizing, validating, and publishing state election data: 

  1. States collect and package their data.

  2. VIP processes the data and scans them for errors using its quality-assurance system.

  3. VIP publishes the data to a secure website.

  4. The data are processed, tested, and submitted to election officials for review before being released to the public.

At the end of the process, the data become publicly available through the Google Civic Information API, which powers various tools and applications—including VIP’s Voting Information Tool and free white-label apps—as well as Google Search.

Interested state election officials can contact the VIP team at

This post was previously featured on Pew’s Election Data Dispatches. The Data Dispatches provide data, research, and analysis about election administration in the U.S. Follow future Data Dispatches on Twitter using #electiondata and get the latest data dispatches, research, and news by subscribing today.

Michelle Shim